The need to differentiate in a commodity market

With a 60 year history, a new national footprint and expansive distribution facilities, Sherwood had the opportunity to take a lead position in a this very specialized industry. Given the volatility of the market we positioned Sherwood as the stable force in the industry with a reputation their customers could rely on.

The new brand positioning and visual design gave Sherwood a more significant presence in the industry based around a track record of history, integrity, credibility and nationwide presence.