Revitalizing and re-energizing a pioneer
SageGlass, a subsidiary of Saint-Gobain, quite literally invented the electrochromic or tintable glass industry. With inferior products from lesser known competition entering the vertical, it was time for SageGlass to reclaim their rightful position as the recognized industry leaders.
By repositioning the brand around the human benefit, as opposed to the technical prowess, we were able to bring the brand back to life with a market position that appealed to architects and building owners alike. The ‘Look Again’ campaign helped relaunch SageGlass as the manufacturing experts of a people centric product with environmental benefits.