Experience counts, especially when going into the most unknown environment in construction, the underground

The challenge was to make 120+ years of history relevant and beneficial to today’s construction industry.

As Moretrench literally invented the category, the opportunity existed to reclaim the company’s position as innovators and industry leaders. A new brand identity was developed and campaign launched with the line “No one has seen more than Moretrench”, which helped Moretrench redefine how the market sees them.