INDUSTRI Advice is our perspective on business development and marketing for the A/E/C + Building Supply sector. These posts are based on years of building brands in this space, and helping grow business for some of the largest companies in the construction sector. Please take a read through some of the posts below and keep an eye on this page, as we’re continually updating it. For details on any one of these topics, please contact our Director of Client Services, Ed Maglione, at

How much should AEC leaders spend on their marketing?

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AEC leaders are often skeptical about allocating budgets to professional marketing programs because it’s often difficult to correlate the return on investment with the dollars spent. In fact, many companies…

Business Development and the Relationship Myth in the A/E/C space

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“We don’t really need marketing, we grow our business through referrals.” If I’ve heard that statement once, I’ve heard it a thousand times in the AEC space, and although it’s…

Tried and True Process for Creating an AEC Brand

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1st Rule in AEC branding... never brand the product or service, always brand the benefit. Why do the majority of marketing efforts fail? Because steps are skipped and best practices…